Marketers in Residence

We build brands rooted in culture

We’re not an agency
We’re a part of your team

Let’s dive in.

We help companies of all sizes scale their marketing capabilities to expand brand reach and engage consumers across all touchpoints. We generate results by customizing consumer experiences through creating 360° marketing strategies from scratch or crafting targeted strategies to supplement an existing plan.

We’re not an agency,
We’re a part of your team.

SERVICES

BRAND BUILDING

  • Positioning
  • Identity
  • Target Segmentation
  • Messaging
  • Thought Leadership

MARKETING STRATEGY

  • 360 degree Go to Market Strategy
  • Communication Strategy
  • Strategic Partnerships
  • Cross Channel Integration
  • Budget and KPI Development

SOCIAL STRATEGY

  • Communication Strategy
  • Influencer Partnerships
  • Social and Digital Content Creation
  • Copywriting
  • Advertising and Promotions
  • Campaign Measurement and Performance

EXPERIENTIAL & RETAIL OPTIMIZATION

  • Experiential + Pop Up Strategies
  • Consumer Journey
  • Brand Partnerships
  • Social Amplification
  • Cross Channel Integration

Approach

We build brands rooted in culture

We believe that strategies should be built on data, metrics, and performance but thrive when they incorporate key cultural moments. No matter your stage, we take what you have already created and amplify it with a holistic strategy to build a customer experience that drives an emotional connection to your brand.

Our easy to plug-in operating style generates results and our a la carte services make us an ideal partner to help grow your brand, no matter your stage or industry.

OUR PROcESS

Brand Deep Dive

Research and Competitive Analysis

Recommendation and Action Plan

Strategy Development

Implementation Plan

Delivery and Execution

WHO WE’VE WORKED WITH

About Us

MELISSA MCNUTT

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Co-founder Melissa McNutt is one of the most seasoned experiential professionals in the game. With 15 years experience spanning multiple corporations, she’s created countless memorable moments for clients with work that’s been recognized nationally as well as by her peers.

As the founding member of Samsung’s experiential marketing team in North America, she managed ROI focused campaigns for key brand components including packaging, big box retail promotions and consumer and influencer experiences. Most recently, Melissa held a senior role at Magic Leap, the mixed-reality startup funded by Google and Alibaba, where she designed and implemented a 360-degree marketing strategies that included influencer, retail and experiential.

​Melissa and her family live in San Diego, CA where they landed after crisscrossing the United States for the last 10 years. She enjoys live music, surfing with her 3 year old son, exploring the local taco scene, and long walks on the beach with her french bulldogs, Nixon and Floyd.

ELIZABETH HOOD

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Co-founder Elizabeth Hood is a media and sales professional whose multidisciplinary approach has enabled her to work with top tier names in media, technology and finance. Elizabeth’s career focus is in B2B development where she has facilitated executive level experiences for her clients via conferences and unique thought leadership opportunities.

During her tenure at Bloomberg LP and WWD, Elizabeth played a key role orchestrating over 30 conferences and forums across the United States and internationally. Specializing in sponsorship and attendance, Elizabeth managed high touch business interactions for executives while also integrating their brand fully into the experience via digital, television and print advertising.  

​After 15 years away, Elizabeth is enjoying being back in her oh-so-hip hometown of Austin, TX. She enjoys supporting local businesses, exploring the many green spaces of Austin with her toddler son, Van and cooking for her friends and family.

OUR BLOG