The June One Two Newsletter

Photo by Raphaël Biscaldi on Unsplash

by One Two Collective staff

 

Oh hey summer 

We’ve got thoughts, oh yes we do. Sure this newsletter is typically quarterly and we’re a little early, but we’ve missed you and who doesn’t enjoy a little light reading on a summer Wednesday? Diving right in…

Keeping it well rounded

This month, we’ve been musing on two completely different topics both related to summer: seasonal pop-ups and Pride Month. While obviously on opposite ends of the social responsibility spectrum, both have bright, colorful connotations and signal the start of the summer season. Read our two blogs below for more on our thoughts related to best in class pop-ups and being respectful of the historical context of Pride while still celebrating the community through brand marketing. 

What else?

Of course, these aren’t the only things we’re thinking about. We’re always looking for unique takes on brand-guided experiences and what is motivating consumers. Fit is it in this breakdown on the rise of in-home styling services & Mary Meeker’s annual internet trends report confirms your suspicion that images are increasingly relevant in internet based communications (time to up your meme game). Airbnb is expanding their experiences division to offer 3-7 day trips catering to nomadic millennials but really all we want is to experience the inside of Augusta National.   

We’ll be seeing you & thanks for reading!
The One Two Team.

 


One Two Collective helps brands enhance their consumer experience. Send us a note at hello@onetwocollective.com to learn more.