Here at One Two, we spend a lot of time doling out info and felt it was high time some of that information centered around who we are and why you might have wanted to get to know us in the first place. You may know us by a few terms- consultants or marketers in residence- and hopefully know us in a broader sense by having seen our hands in various projects all centered around cultivating consumer experiences for clients. So, please allow us to gratuitously share our origin story in hopes that it will give some insight as to how we launched this venture and what we hope to accomplish for ourselves and our clients.
Who We Are
Melissa found her calling in entertainment marketing and consumer technology- first as a founding member of the Samsung experiential team in North America before heading up brand experience for Magic Leap. Elizabeth has spent the majority of her career in New York, after some time in financial services with Bloomberg she found a way back to her roots in thought leadership and marketing for retail and entertainment partnerships at WWD.
Regular observers of each other’s work, we have been percolating on the state of marketing and the shift we’ve been observing since our careers began. After various life events moved us all around the country, those observations began to seem more like fact than conjecture and we started to envision how we could utilize this shift in our work. Ultimately, we’ve found the best fit taking on the role of marketers in residence assisting clients and resulting in better work without the restrictions typically found within agencies.
The State of Marketing
What exactly was it that we were seeing? Well, after our cumulative years spent in technology, finance, retail and entertainment we noticed that the agency model once perceived as canon in the industry no longer makes sense for most brands. Disruptors of all shapes and sizes are popping onto the scene daily all clamoring for your attention and new customers.
On the flip side of this, or I guess partially as a result of, consumer interest in brands they’d been historically loyal began to decrease while we’ve inversely seen an increase in the appetite for the discovery of new experiences and brands. Speaking this new language of discovery authentically is a challenge faced by all marketers. To stay relevant, brands have to be able to adapt quickly and connect with consumers, so we pulled on a model used regularly in other industries and adapted it for marketing: the as-a-service model.
Marketers in Residence
With the formation of One Two Collective, our custom marketing programs integrate into what you’re already doing seamlessly because we act as marketers in residence for our specific points of expertise. If your brand is only operating in digital, we’ll figure out the best experience to complement your existing marketing whether that be an influencer strategy or thought leadership moment and build it out. Consumer experience is defined by every interaction customers have with your brand and because people will arrive at your brand for a multitude of reasons, you need all channels to be consistent and work together.
Building off what we believe are the foundational elements of the modern consumer experience: experiential, retail, digital, thought leadership and content, we can help you to develop and implement necessary layers of your consumer communications:
- Define your brand messaging & strategy
- Social Strategy
- Communications plan for how/when/where distribution occurs
- Promotional Calendar
- Execution and/or Execution Oversight
Our hope in this writing exercise was to provide some clarity around who we are and our philosophies around the modern state of marketing. Melissa and her family are currently based in San Diego while Elizabeth and her family returned to their Texas roots in Austin- but you can find us frequently criss-crossing our states and the country meeting with clients, discovering exceptional new consumer experiences and continually staying abreast of trends and best practices for our clients.
If you want to learn more about how your brand can cost effectively reach your customers using methodologies rooted in authentic consumer experiences, we’re your team. If you don’t know what you want, but some of this sounds interesting, we’re your team for that, too. Drop us a line and connect for the marketing version of a jam sesh where we have a no pressure convo about what your brand is doing and how we might help.